01 — About Mamdood

Arab insight. Global standards. Measurable impact.

Mamdood is a strategic developer specializing in sustainable investment and impact measurement. We turn sustainability strategies into measurable and comparable investment decisions.

Sustainability built for the decisions that matter.

We enable boards, investors, institutions and policymakers to manage financially relevant sustainability and climate-related risks and opportunities; integrate Environmental, Social and Governance considerations into enterprise risk management and governance; and measure economic, social and environmental impact in line with international standards and the realities of the Arab region.

Our vision

An impact-driven sustainable economy in the Arab region, supported by an ecosystem where policymakers and the public, private and third sectors work together with transparency and commitment.

Our mission

To enable Arab sustainability by building regional capabilities and practical methodologies that connect global standards with the region’s context, needs and priorities.

What makes Mamdood different?

An Arab perspective. A specialized methodology. Global standards.

We connect global knowledge with the specific realities of the Arab region, moving sustainability beyond a broad concept or disclosure requirement and turning it into a practical tool for understanding value, risk, opportunity and impact.

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Mamdood … Sustainable Impact

Who We Are

A strategic developer specializing in sustainable investments Business and impact measurement, driven by an Arab vision aligned with global standards.

At Mamdood, we transform sustainability strategies into measurable and comparable investment decisions by enabling boards, investors, institutions, and policymakers to manage financially relevant sustainability and climate-related risks and opportunities; integrate Environmental, Social and Governance (ESG) considerations into enterprise risk management and governance; and measure their economic, social, and environmental impact in accordance with international standards, frameworks, methodologies, and global best practices, while reflecting the Arab context, relevant regulations, and disclosure requirements.

Our Vision

We aspire to contribute to building an impact-driven sustainable economy in the Arab region and to advancing a sustainable development ecosystem in which policymakers and the public, private, and third sectors work together with transparency and commitment.

We envision an ecosystem that recognizes and invests in opportunities created by sustainable development projects and sustainable investments with economic, social, and environmental impact.

Our Mission

Our mission is to enable Arab sustainability by building regional capabilities and developing practical advisory solutions and methodologies that help institutions integrate sustainability and climate-related risks and opportunities into their strategies, decisions, and investments; measure the value and impact generated; and apply leading global standards, frameworks, and methodologies in ways that reflect the Arab context, needs, and priorities.

Specialized Methodology

1. Mamdood Value & Impact Chain

The Mamdood Value & Impact Chain is a proprietary approach developed by Mamdood to address sustainability and sustainable investment challenges in the Arab region. It draws on global standards, frameworks, methodologies, and leading sector practices for managing sustainability and climate-related risks and opportunities with financial related matters —supporting the region in identifying and prioritizing its strategic priorities.

The Mamdood Value & Impact Chain is built around three core pillars:

Framework

Methodology

Measurement

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2. Mamdood Assessments

At Mamdood, we have developed a comprehensive range of assessments designed to help organizations understand their current position and identify their next strategic priorities in addressing sustainability and climate-related risks and opportunities with financial implications.

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What Makes Mamdood Different?

An Arab perspective. A specialized methodology. Global standards.

We connect global knowledge and standards with the specific realities of the Arab region, transforming sustainability from a broad concept and disclosure requirement into a practical approach for understanding value, risks, opportunities, and impact—and using them to support better decisions.

Mamdood’s Impact

There is a legendary story of a small bird carrying drops of water in its beak to help put out a massive forest fire, when asked how it could possibly make a difference, it replied: “I know I cannot put it out alone, but I am doing my part”

Today, every contribution matters in the global transition toward sustainable economies, with ESG-aligned assets expected to exceed $40 trillion by 2030.

At Mamdood, we work to empower the Arab region to capitalize on sustainability and climate opportunities and address risks with financial related matters, in collaboration with regulators and our partners across the public, private, and third sectors. We do this by connecting sustainability with investment decision-making and transforming impact into measurable value that informs better investment decisions.

Dr. Rula Hijjawi

Founder & CEO

Dr. Rula Hijjawi

Founder’s perspective

Every contribution matters.

The story of a small bird carrying drops of water to a forest fire reflects Mamdood’s philosophy: one actor may not create change alone, but every institution can do its part. Every decision can create impact—and every impact can become measurable value.

Dr. Rula HijjawiFounder & CEO